It needs to work in real life and in social media.”īesides aha moments and sitting down to sketch, Massimo loves building the brand and discovering what it means to people all over the world, as Buster + Punch went from a little known company to having a presence in 90 countries. It’s not just good enough to make a beautiful product. Those are the realizations people need to think about. “Burnt Steel is this amazing finish and our creative celebrates this-and that translates to amazing social media because it really is so unusual. Digital is king, social media is king, and because there is so much competition now within the interior industry for product companies to stand out, you need to make sure products are presented well and look great on social media, too.” “We live in an age where creativity and innovation cannot exist without a strong visual narrative. It needs to speak to people on every level. “We take ordinary details and inject a lifestyle feeling.”īut it isn’t enough to be a great finish. That’s a really exciting finish for us because it’s almost alchemy.” “We take stainless steel and essentially heat it with a flamethrower. “We innovated a way we could oxidize that into our products,” he says. He was struck by how the titanium exhaust pipes changed color, and he was determined to figure it out. His aha moment for the new finish came to him one day after riding his Indian motorbike. “We don’t apply it to the surface of the metal we actually heat the metal so it’s part of its chemical makeup.
Massimo calls it a rainbow of blues, purples, and yellows. The Burnt Steel finish in the Linear line is also new and has been in the making for more than two years. I wanted something that looked just as good on your bedside table as it would on your favorite luxury handbag.” “Our first looks were very industrial, very motorbike workshop in scale, and masculine, whereas our new wave of products is more elegant in scale and inspired by fashion. Massimo points to the new Linear line of pulls and knobs for cabinets and closets as an example of how the knurling pattern remains while the look evolves. “We view it a bit like how Louis Vuitton would use the LV pattern.”īuster + Punch Founder Massimo Buster Minale got his idea for the latest finish, Exhaust, after riding his Indian motorbike and seeing how the titanium exhaust pipes changed color. People see that cross knurl now and think of Buster + Punch,” Massimo says. “We operate a bit like a fashion house in the fact that our first stable of products all had this cross knurl pattern. We bring boring things to life yet we’re offering very ordinary, essential things.”ĭetails like a cross knurling pattern coupled with heavy metal and bold finishes keep the brand’s offerings cohesive. “I think that’s the magic of Buster + Punch. “We take ordinary details like light switches and door handles and inject a lifestyle feeling,” he says. Massimo saw a gap in the market-especially for small, beautiful things made of solid metal. Today the company makes everything from motorbikes to cabinet knobs to lighting and even jewelry. His love of making things and his affection for detail got him thinking, what else could he make? What about something that hadn’t been done before?īuster + Punch was born in 2013-the lovechild, Massimo says, of his architecture education and passion for custom motorbikes. It started with me making a whiskey bar for Keith Richards from The Rolling Stones,” he says.Īs an architect Massimo found himself getting frustrated with the slowness of projects and the changes that happen when a building takes years to complete and involves many people.
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He started building custom motor bikes with two friends in an East London Garage in his free time when word got out about his skills and some big-name clients started asking him to build beautiful pieces for their homes, too. Massimo Buster Minale started out as an architect (he worked for Foster & Partners and others), but he had a serious eye for detail-beyond cool detail.
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